Specifications
Qualification Overview
The aim of the BATHE Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing and branding that align with good strategic decision making to maintain organisations’ competitive advantage.
Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.
The qualification enables learners to progress into or within employment and/or to work toward a relevant master’s programme with advanced standing.
Units
- Contemporary Issues and Principles of Marketing
- Consumer Behaviour and Market Communications
- Digital and Social Media Marketing
- Contemporary Challenges and Strategic Marketing
- Strategic Brand Management
- Marketing Research Project
Learning Outcomes
- Gain a sound and coherent foundation in strategic marketing, such that they will be able to define and execute practical strategic marketing interventions that exist in professional practice.
- Apply analytical ability and problem-solving skills in the context of marketing management; Synthesise and critically evaluate theoretical frameworks of strategic marketing, consumer behaviour, brand managements, digital marketing, market research and design and innovation as applied to marketing.
- Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations.
- Create frameworks for understanding and analysing strategic marketing processes in diverse organisational types, encountering different and changing marketing environments.
- Develop practical research and analytical capabilities in the context of market/driven strategy, and in particular in the formulation of value propositions in provider/customer relationships.
- Review, modify, synthesise and apply transferable strategic marketing, branding, consumer behaviour and digital marketing concepts and skills in the management of product and market development, in particular from the strategic perspective.
- Critically assess market-sourced data and information from a variety of organisations and use this for strategic marketing and decision making.
- Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth and solve organisational problems.
- Demonstrate personal development and learning skills applicable to marketing practices in the marketing environment.
Entry Requirements
Approved centres are responsible for reviewing and making decisions as to applicants’ ability to complete the learning programme successfully and meet the demands of the qualification. The initial assessment by the centre will need to consider the support that is readily available or can be made available to meet individual learner needs as appropriate.
The qualification has been designed to be accessible without artificial barriers that restrict access. For this qualification, applicants must be aged 21 or over and will be expected to hold the following:
- level 6 Qualification or
- first degree.
In the case of applicants whose first language is not English, then IELTS 6 (or equivalent) is required. International qualifications will be checked for appropriate enrolment to UK higher education postgraduate programmes where applicable. Applicants are normally required to produce two supporting references, at least one of which should preferably be academic.